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Child obesity is fast becoming a global epidemic.
The Health Promotion Switzerland foundation has come up with a creative guerilla campaign to raise the awareness of this serious issue.
The campaign uses the fact/slogan “Every Fifth Child is Overweight” on stickers placed on creatively designed pieces that instantly grab your attention.
The campaign uses a specially designed Tricycle, Sledge, Bicycle and school chair with super-sized seats and the harsh-fact sticker to illustrate the wide-spread problem.