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The Eversafe Fire Extinguisher campaign illustrates just how invaluable it is to have an extinguisher on hand. In case of a fire emergency, other safety precautions may save some items, but this fire extinguisher will save everything. For instance, in a gold shop, instead of relying solely on a safe or alarm system that would save all the gold, a fire extinguisher will save the gold, safe, alarm and even the sleeping security guard on duty.
Conceived and executed by Monday, an ad agency based in Bangkok, Thailand, the Eversafe Fire Extinguisher campaign was art directed by Piya Ngow and Wiboon Leepakpreeda with additional creative direction by Passapol Limpisirisan. The infographics were illustrated by Vasan Suwannaka.