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While the clashing fashion may draw some people into the Eurowoman ‘Det Store Mix’ editorial, the expertly styled messy braid updo, courtesy of hairstylist Lasse Pedersen, will reel in the rest. Filled with impeccable looks from head to toes, the photoshoot concentrates on mixing high- and low-end pieces for outfits that appeal to the everyday woman. More often than not, this is exactly the type of wardrobe women try to go for.
The Eurowoman Det Store Mix editorial was shot by Stockholm-based photographer Honer Akrawi for the June 2012 issue of the magazine. Captured in studio, model Gertrud Hegelund sports a colorful, eclectic and vibrant wardrobe that boasts designs from the likes of Isabel Marant, H&M, Bottega Veneta and Gucci. She was styled by Rikke Christensen.