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The Ethnotek ‘Batik Hunting’ features the backpack brand’s recent trip to Indonesia to find the best Batik fabric for their direct trade goods. The visuals show a whirlwind of open-door trains, temple-hopping, rain, fire-breathing, music, rice terraces and temple-hopping through the island of Java.
Social businesses like Ethnotek and Moral Fibers are using video to increase transparency, relatability as well as the company’s overall personality through showcases sourcing trips, like Ethnotek does here, and digging deeper into the lives of those behind the products they sell, like Moral Fibers does with artist profiles.
Back in September, SocialBusiness.org featured a profile on Ethnotek‘s culture- and travel-focused business principles and the Ethnotek Batik Hunting video is another step along the journey of promoting the world’s positivity.