| Emailthis TrendEmail | Full Article (TrendHunter.com/id/164243)

Monitoring Online Activity
Amber Mac Provides Solutions in an Employee Personal Brand Keynote


By: Jaime Neely (Rockstar) Aug 17, 12
{SummaryTitle}

Bestselling author and entrepreneur Amber Mac discusses professional social media policies in this employee personal brand keynote. As Mac explains, many companies struggle with reconciling their online presence with the online presence of individual employees. It is often the case that an employee will tweet on behalf of a company, sometimes sending out messages that don’t necessarily match up or mesh with the brand.

To avoid this, businesses and brands need to create a social media policy, which deals with the content employees are permitted to share online. Finding the balance between sharing content that is good for the brand and tid bits of one’s personal life is very challenging, but it can be made easier when social media policies are effectively implemented.



Source: youtu.be
Readmore: ambermac



Related Trends:


Branding Through Social Media
TrendHunter.com/id/145209



Post-Crisis Consumers
TrendHunter.com/id/147953



Downsides for the Unplugged
TrendHunter.com/id/156290



Rethinking Social Networking
TrendHunter.com/id/160877



The Gaming-Dominated Decade
TrendHunter.com/id/145471



Power of Organization
TrendHunter.com/id/145044



Understanding Audiences
TrendHunter.com/id/158743



The Inherent Desire to Connect
TrendHunter.com/id/156298



Forming Rational Perceptions
TrendHunter.com/id/160869




Copyright © TREND HUNTER Inc.. All Rights Reserved.