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Tony V. Clarizio, owner of Massachusetts-based TVC Enterprises, was working with the children’s ministry at his church when he came up with the idea of using a plush toy to teach Christian principals of faith to children. After many months of design and research, the Good News Grizzly became a reality.
The toy uses armor as a metaphor for the tools of faith as described in the book of Ephesians in the Christian Bible.
Clarizo sells the toy to churches and other ministries to use as both educational and fund-raising tools. The company sells the product at wholesale which allows Christian organizations to resell it in order to raise money for projects and outreach.
TVC Enterprises also supports various causes with profits from wholesale orders. The primary recipient of that support is the New England Dream Center.