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The eBay x Kate Spade Saturday storefront brings the digital retailer closer to its consumers. The partnership revolves around a giant touchscreen pop-up shop that allows shoppers to access offline purchasing options. Located in New York City, this digital storefront will not only be fun to browse, but engaging to use. People might need to get a little aggressive just to get their shot at it.
This isn’t the first time the internet auction company has attempted to promote its site and products offline. Before the eBay x Kate Spade Saturday storefront, the company partnered up with PayPal to create QR codes that shoppers could use via the eBay app to purchase items.
Continuing to embrace the hi-tech times, the eBay x Kate Spade Saturday storefront offers a more immersive and interactive experience.