| Emailthis TrendEmail | Full Article (TrendHunter.com/id/10809)

Durex Puts Ugly on Your Pillow
"Last Longer" Campaign


By: Ben Preiss (Star) Oct 31, 07
{SummaryTitle}

It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them.

But you know things work differently south of the equator; it’s hot in the winter, and cold in the summer. So, maybe butt ugly gets them hot, and hot gets them cold. They probably should have put a picture of a sheep on there. Go figure?



Source: cubeme
Readmore: core77



Related Trends:



Copyright © TREND HUNTER Inc.. All Rights Reserved.