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Durex Puts Ugly on Your Pillow
"Last Longer" Campaign

By: Ben Preiss (Star) Oct 31, 07

It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them.

But you know things work differently south of the equator; it’s hot in the winter, and cold in the summer. So, maybe butt ugly gets them hot, and hot gets them cold. They probably should have put a picture of a sheep on there. Go figure?

Source: cubeme
Readmore: core77

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