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2012’s drinking trends ranged from TV series-inspired beers to adorable and charming DIY recipes.

Many companies in the industry capitalized off of consumer interests and holidays, with product debuts like Game of Thrones beer and Christmas-themed liquor bottles hitting the shelves. Linking products like this to a great social phenomenon is a brilliant marketing move, and gained a ton of attention to the brands that took part in this strategy.

Showing the popularity of blogs in general, this year showed a great amount of tutorials and recipes that allow readers to create innovative, charming and unique at-home boozy creations.

The drinking industry is constantly changing, but it’s great to see more creativity coming from brands in terms of marketing, packaging and recipes. To learn more about upcoming trends, check out Trend Hunter’s Drinking Trend Report.

Chronicle Cabernet Branding
TrendHunter.com/id/137993

Glowing Galaxy Cocktails
TrendHunter.com/id/163897

Drunken DIY Gummies
TrendHunter.com/id/155602

Iconic Infusion Branding
TrendHunter.com/id/142623

Superheroic Shot Recipes
TrendHunter.com/id/153252

Beer Cup-Creating Tools
TrendHunter.com/id/158320

Gel Pill Drink Packaging
TrendHunter.com/id/138170

Tap Water Packaging
TrendHunter.com/id/142429

Nippled Liquor Containers
TrendHunter.com/id/141563

Creepy Alcohol Caskets
TrendHunter.com/id/147032

Bottle-Made Wine Tables
TrendHunter.com/id/150165

See-Through Beer Cans
TrendHunter.com/id/164832

Freezer Fruit Treats
TrendHunter.com/id/152947

Cooler-Embedded Counters
TrendHunter.com/id/157821

Nostalgic Lunch Bag Branding
TrendHunter.com/id/157564

Illustrated Infusion Sleeves
TrendHunter.com/id/141953

Faux Timber Tins
TrendHunter.com/id/142407

Chic Reusable Packaging
TrendHunter.com/id/139237

Tattoo-Inspired Vodka Bottles
TrendHunter.com/id/166201

Winsome Wind-Up Mugs
TrendHunter.com/id/137890

Mood-Changing Cups
TrendHunter.com/id/137247

Topple-Proof Suds
TrendHunter.com/id/145618

Baby Booze Bottles
TrendHunter.com/id/141064

Sneaky Alcoholic Decoys
TrendHunter.com/id/154941

Interactive Bat Caves
TrendHunter.com/id/160756

Diet-Specific Booze Guides
TrendHunter.com/id/145793

Melting Illusionary Cups
TrendHunter.com/id/168986

Dessert-Inspired Drinking
TrendHunter.com/id/153563

Stacked Ice Cube Carafes
TrendHunter.com/id/137365

Astrological Alcoholic Drinks
TrendHunter.com/id/147714

Alcoholic Showers
TrendHunter.com/id/140360

Heat-Maintaining Mugs
TrendHunter.com/id/159032

Side Stemmed Glassware
TrendHunter.com/id/137379

Fantasy Beer Packaging
TrendHunter.com/id/151959

Decadent Dessert Shooters
TrendHunter.com/id/156544

Bunny-Shadow Alcohol Ads
TrendHunter.com/id/148275

Shadow-Casting Teacups
TrendHunter.com/id/137162

Alcoholic Frozen Treats
TrendHunter.com/id/145877

Shady Hitchhiker Ads
TrendHunter.com/id/145515

Honest Augmented Reality Tags
TrendHunter.com/id/140379

Flawless Flowing Beer Devices
TrendHunter.com/id/150886

Moisture-Collecting Carafes
TrendHunter.com/id/138203

Colorful Cloud Juice Branding
TrendHunter.com/id/150720

Cat-Themed Restaurants
TrendHunter.com/id/158664

Jarred Juice Lids
TrendHunter.com/id/158171

Flower Bed Brew Branding
TrendHunter.com/id/163427

Flower Petal Teacups
TrendHunter.com/id/142711

Caffeine Connoisseur Infographics
TrendHunter.com/id/165521

Comic Character Customized Cocktails
TrendHunter.com/id/153397

Laboratory Tea Leaf Flasks
TrendHunter.com/id/162169

Cozy Beverage Cakes
TrendHunter.com/id/138404

Macabre Coffee Sweeteners
TrendHunter.com/id/166483

Personified Cork Branding
TrendHunter.com/id/150260

Booze Bag Underwear
TrendHunter.com/id/160634

Board Game Beer Branding
TrendHunter.com/id/137517

Face-Replaced Pop Ads
TrendHunter.com/id/149168

Vividly Vandalized Wine
TrendHunter.com/id/158105

Booze Market Infographics
TrendHunter.com/id/165105

90s Grunge Photoshoots
TrendHunter.com/id/152020

Interactive Inflatable Branding
TrendHunter.com/id/139323

Poetic Pink Packaging
TrendHunter.com/id/139584

Bicycle Beer Sadlebags
TrendHunter.com/id/145558

Jolly Beverage Branding
TrendHunter.com/id/137308

Refined Beer Branding
TrendHunter.com/id/137091

Industrialized Drink Cartons
TrendHunter.com/id/163455

Advantageous Ale Serving Guides
TrendHunter.com/id/150132

Alcohol-Induced Paintings
TrendHunter.com/id/138399

Fresh Fruity Branding
TrendHunter.com/id/159922

Udderly Adorable Dairy
TrendHunter.com/id/138190

Scandinavian Beer Koozies
TrendHunter.com/id/137625

Roughly Drawn Labels
TrendHunter.com/id/163133

Nostalgic Cafe Chalkboard Art
TrendHunter.com/id/150759

Facial Hair Containers
TrendHunter.com/id/158187

Optical Illusion Packaging
TrendHunter.com/id/137270

Galactic Elixir Vessels
TrendHunter.com/id/165496

Insulated Keg Coolers
TrendHunter.com/id/146235

Bifunctional Bottle Stoppers
TrendHunter.com/id/138702

Imbibing Advisory Guides
TrendHunter.com/id/161763

Beer vs. Wine Infographics
TrendHunter.com/id/139271

High-Speed Java Photography
TrendHunter.com/id/137476

Hip Hand-Etched Branding
TrendHunter.com/id/142718

Comic-Inspired Cans
TrendHunter.com/id/162112

Active Beer Bear Ads
TrendHunter.com/id/148952

Lounging Liquid Steepers
TrendHunter.com/id/160027

Giant Caffeinated Mosaics
TrendHunter.com/id/158639

One-Handed Bottle Openers
TrendHunter.com/id/145690

DIY Root Beer
TrendHunter.com/id/149484

Glass Athlete Ads
TrendHunter.com/id/141229

Revealing Zodiac Mugs
TrendHunter.com/id/141173

Competitive Drinking Ads
TrendHunter.com/id/144277

Sleeveless Coffee Cups
TrendHunter.com/id/165338

Beer Battle Graphs
TrendHunter.com/id/146707

Beaky Beverage Branding
TrendHunter.com/id/137347

Perplexing Etching Branding
TrendHunter.com/id/139199

Spongey Stone Drink Mats
TrendHunter.com/id/153785

Cartoony Liquor Labels
TrendHunter.com/id/142689

Liquid Cuff Ads
TrendHunter.com/id/144279

Secret Healthy Living Guides
TrendHunter.com/id/144732

Personal Victory Bands
TrendHunter.com/id/158977