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There are several types of vino drinkers, and where one may store away a special bottle for aging, another may be eager to pop the cork immediately. Drink Wine packaging undoubtedly appeals to the latter.
Horea Grindean of the UK has developed this whimsical brand identity which takes pride in embodying and exuding a playful side that appeals to a younger generation. The makers of the delicious fermented grape drink encourage consumers to enjoy the fruity taste of the alcoholic beverage immediately, only warning that one must be wary of all party pictures posted on Facebook. Even the high contrast color scheme of the bold bottle labels screams youth, creating a vivid appearance so that Drink Wine packaging jumps off of the liquor store shelf and into the excited hands of aspiring connoisseurs.