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In a very unusual pairing of brands, 125 year old soft drink company Dr Pepper has teamed up with the current members of Kiss and purchased a 30 second time slot during Super Bowl XLIV. The Dr Pepper Super Bowl Ad will feature none other than Heavy Metal gods Gene Simmons and Paul Stanley. The announcement was made on the NYSE trading floor.
Apparently this odd co-branding is a “Dr Pepper / Dr Love” thing. Part of the plan includes social media tactics on DrPepper.com, Facebook and Twitter. Watch the video featuring Dr. Pepper Snapple Group CEO Larry Young talking about the Dr Pepper Super Bowl XLIV Ad with Kiss in full metal garb.