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Domino’s Pizza is making a concerted effort to be more transparent with consumers, offering a more robust social engagement experience. From easy-to-use apps and games to its highly praised ‘Pizza Tracker,’ Domino’s is leading the way when it comes to consumer experience.
The Domino’s Pizza social engagement campaign is something more brands should be envious of. Not only has the company won consumers over with its Pizza Tracker tool, it’s added a slew of apps to its arsenal to keep consumers engaged—to keep consumers talking. In lieu of the forthcoming election, the Domino’s Facebook page is urging users to ‘vote’ for their favorite items, such as pizza toppings (pepperoni vs bacon), dinosaurs (T-Rex vs Pterodactyl) and everyday apparel (jeans vs sweat pants).
In addition to Domino’s savvy social campaigns, the company has recently changed its logo and redesigned retail spaces in an attempt to update branding and present a sleeker look to consumers.