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The Dior La Vie En Rose film features its long time celebrity ambassador Natalie Portman. Portman took the short clips on with grace, displaying the very beauty and poise that is often tied to the upscale perfume.
Dior has taken to its Facebook page and website to launch the La Vie En Rose campaign. Directing the clips was Sofia Coppola who captured Portman as she danced about a water fountain and pink flower bed. Present alongside the advertisements is information on Coppola, the scent and the way in which it is bottled. Behind the scenes pictures and with Miss Dior’s history is also available on its exclusive lavieenrose-thefilm webpage, aligning shoppers with the product’s background.