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The Diet Coke by Jean Paul Gaultier ad campaign is mischievous, playful and teasing. As the newly appointed creative director of Diet Coke, Gaultier has decided to spice things up. He has introduced his signature flamboyant style by way of three new bottle designs and, more theatrically, the campaign. By replacing the faces of the models with snapshots of his own, Gaultier has effectively stirred his personal brand image into the pop mix as well.
Shot by French-American photographer Stephane Sednaou, the Diet Coke by Jean Paul Gaultier ad campaign was directly inspired by two bottle designs in particular. One features simple nautical stripes while the other has been outfitted in a corset. They play with the overall day and night theme. The models themselves are dressed to mimic the designer bottles.