| Emailthis TrendEmail | Full Article (TrendHunter.com/id/149168)

Face-Replaced Pop Ads
The Diet Coke by Jean Paul Gaultier Campaign is Mischievous and Playful


By: Meghan Young (Superstar) Apr 16, 12
{SummaryTitle}

The Diet Coke by Jean Paul Gaultier ad campaign is mischievous, playful and teasing. As the newly appointed creative director of Diet Coke, Gaultier has decided to spice things up. He has introduced his signature flamboyant style by way of three new bottle designs and, more theatrically, the campaign. By replacing the faces of the models with snapshots of his own, Gaultier has effectively stirred his personal brand image into the pop mix as well.

Shot by French-American photographer Stephane Sednaou, the Diet Coke by Jean Paul Gaultier ad campaign was directly inspired by two bottle designs in particular. One features simple nautical stripes while the other has been outfitted in a corset. They play with the overall day and night theme. The models themselves are dressed to mimic the designer bottles.



Source: fashiongonerogue
Readmore: dietcoke



Related Trends:


Designer Diet Coke
TrendHunter.com/id/22101



Couture Cola Campaigns
TrendHunter.com/id/108704



Diet Coke Design Cans
TrendHunter.com/id/9449



Crystallized Soda Bottles
TrendHunter.com/id/89827



Heidi Klum Donates Oscar Dress
TrendHunter.com/id/14705



Posh Pop Packaging
TrendHunter.com/id/139236



Revised Rouge Rebranding
TrendHunter.com/id/134266



Couture Icon Cola Bottles
TrendHunter.com/id/107491



Heart Health Beverage Campaigns
TrendHunter.com/id/142162




Copyright © TREND HUNTER Inc.. All Rights Reserved.