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It’s difficult to decide whether the subjects of the Diesel FW11/12 campaign are just having a bit of fun, or if their apparent isolation has actually caused them to go a bit crazy. The group of mad underwear-clad male models runs up and down the beach and across the rocks while they play with bewildered wildlife and rearrange antique furniture in the sand.
One may guess that Josh Beech, Matteo Martari, Andrew Smith and Jonas Kesseler were washed up on the shore of a deserted island and proceeded to shed their soaked clothes and expose their buff bodies in briefs. They’ve turned their blue jeans into flags and donned unusual clown-like masks which afford Guy Aroch’s Diesel FW11/12 campaign a peculiar but comical mood.