Safe Sex Campaign by Derek Bowers Plays on Alcohol Labels
By: Marissa Brassfield
Feb 21, 10
Derek Bowers’ safe sex campaign for the UK uses doctored liquor bottles to illustrate the connection between a night of drinking and sexually transmitted diseases. In the first image, for example, a bottle of Smirnoff becomes Chlamydia; in another, a bottle of Jack Daniels becomes Pubic Lice.
I love the shock art approach Derek Bowers has used for this safe sex campaign. Let’s hope it holds water in the UK.
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