|| Email | Full Article (TrendHunter.com/id/220052)|
A collaboration between Heineken and Japanese fashion brand ‘NEIGHBORHOOD’ created the Heineken100 Denim Collection. It’s common for t-shirts to bear logos for beer brands, but Heineken’s foray into jeans is an interesting one.
Most noticeably, the denim collection bears Heineken’s logo on labels, as well as its iconic green color on stitching details and leather label on the back of the jeans.
The partnership between the Dutch brewing company and the Japanese fashion brand brings together a fusion of common elements. Chris Gibbs, the Creative Director for the Heineken100 project describes that: “Both Heineken and I wanted to expand the horizon of this year’s products.” No matter how different fans of Heineken and NEIGHBORHOOD clothing may seem, this collaboration expresses that both consumers share an appreciation for quality.