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The art of developing a visual identity for a product involves the amalgamation of symbols that condense the character of the brand. In the case of Darling Dog Food packaging, information concerning the qualities of the contents and the consumer and his age are displayed cleanly, efficiently and cutely in a simplified style with a minimal color palette.
The face of a puppy is drawn from the iconic form of a bone or dog treat, accentuated by the inclusion of eyes, a tongue and the tip of a nose. The addition of a mustache or spectacles further serves to represent the maturity of the mongrel, indicating the age group that each bag of food has been prepared to feed. Dima Je’s Darling Dog Food packaging is embellished by only one more band of colored ink as a notation for the flavor of the kibble within.