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For anyone who started their week off with news of a dancing pony ad going viral, you’ll be glad to hear that this smart viral marketing campaign by British phone network 3 has come full circle. The Internet moves in fast and mysterious ways, so a large amount of people having seen this adorable Shetland pony dancing in the Scottish highlands. The network acted quickly by launching a customizable video application in response to this global reaction.
Visit the YouTube site ‘The Pony Mixer’ and you’ll be able to customize your very own Shetland pony to dance to any song you desire, from Bollywood to hip-hop and R Kelly. This is an example of a perfectly executed viral marketing campaign from the popular British mobile network that has combined the golden mix of cute animals and the essence of procrastination into one highly marketable campaign.