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In his engaging speech, MIT Behavior Economist Dan Ariely examines the behavioral tendencies of humans to feel more for an individual than for the populous involved in a large tragedy. His hard-earned wisdom is inspiring, while lightened by his self-deprecating tone.
As events become more specific, or pin-pointed in time, there is a greater sense of urgency. While 400 million people are being fatally affected by malaria, less than one million dollars is being invested in the cause. He argues that the key to action is not thoughtful deliberation, but emotion. From a behavioral perspective, this assertion carries particular significance as it implies focused emotional connection is one of the most important motivators.