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Illusions in Decision-Making
Dan Ariely Dissects the Choices We Make & Why We Make Them


By: Jaime Neely (Rockstar) Jan 8, 12
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In this engaging speech, author and behavioral economist Dan Ariely discusses the many ways in which human beings make irrational decisions. His speech demonstrates how humans are not nearly as intuitive and rational as they perceive themselves to be. 

Throughout the speech, Dan Ariely shares research that very clearly illustrates why people do not control the decisions they make every day of their lives. Referencing group surveys, questionnaires and experiments, Ariely shows how people make irrational and illogical decisions not because they are unintelligent or misinformed, but because a default option that has already been implemented is always the easier choice. As Dan Ariely explains, people often make the wrong or unfavorable decision because the better option takes more steps and seems more complicated when really it is not. Dan Ariely offers a speech with interesting and slightly shocking information about the process of decision-making.



Source: youtu.be
Readmore: danariely



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