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These ads by DDB (Berlin, Germany) are proof that you don’t always need to use shockvertising or excessive sex in order to have successful ads.
Blurring the line between art and advertising, the surreal Dali & Magritte inspired ads for VW Polo BlueMotion promote the car’s ‘absurdly’ low fuel consumption are a joy to look at.
Everything about this campaign is done right. From the excellent artistic concept to the superb illustration by Kirill Chudinskiy.