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Product wrappers can be used for merchandizing in a number of different ways, occasionally providing pictures of the goods inside or incorporating windows of transparent plastic through which to view them. D. Carota packaging opted for a different strategy that’s manifested itself in the modeling of various containers into the shapes of the ingredients inside.
Ashley M. Walker chose the form of the carrot, likely for its iconic appearance and for its reference to the name of the brand. Bags of veggies hold sticks of the nutrient-rich munchie and feature a patterned green ink to look like its leaves above ground. Bottles of fruit and vegetable juices are animated with the slender image of the root foods, complementing the silhouette of D. Carota packaging.