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An IndieGoGo start up called Time-Peace offers customized watches and boasts over 700 different combinations of face, casing and band options.
The company calls the watches InfiniTPeace and makes them so all of the pieces are interchangeable. This means that if you order your watch and six months from now don’t like the look of the face anymore, you can order a new face and replace it yourself.
From a customer’s perspective this is an attractive feature to keep your accessory looking fresh. From a business perspective this is an attractive feature because it keeps customers buying items from Time-Peace as they decide to update their customized watches. Now you don’t have to worry about seeing anyone wearing the same watch.