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Recent rage surrounding the surprisingly harmful chemicals present in beauty products has caused a shift in the way such goods are branded. Cure Life packaging is a prime example, exuding a visual purity on the outside to reference the gentle ingredients within.
The use of a clean and pristine white is very successful, so this hue covers every bag, box and bottle to avoid any graphic clutter. Dowling Duncan applied no images or illustrations to convolute the plain labels of the body scrubs and lotions. A simple sans serif typeface communicates the details of the contents, printed in a punch of vibrant color to make the containers pop.
A slight alteration was made to the look of the R to incorporate a plus sign that references “aid.” Cure Life packaging reveals this subtle hint that some of price paid for one’s own skin remedy goes to a selection of charities.