Rule-Breaking Market Ventures
The Criterion Institute Attempts to Shift Energies
By: Tiana Reid
Mar 31, 13
Founded by Joy Anderson, who is featured in the Vimeo, Criterion Institute is an organization that is based in Connecticut. It looks at a mix between social and environmental in order to shift the way we normally understand and do things.
“We constructed these systems. We made up the rules of finance, markets and systems. The relaxing thing? We can change them,” the Criterion About page writes. “It is vital today that we share an imagination that we can create a different market system.”
The way in which they attempt to change the rules includes field-building initiatives and conversation. The focus is on the market rather than the micro business-level itself.
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