| Emailthis TrendEmail | Full Article (TrendHunter.com/id/173520)

Real-Time Coffee Product Promos
Nescafe Trades Beans for Likes in Creative Facebook Campaign


By: Jonathon Brown (Rockstar) Nov 15, 12
{SummaryTitle}

Nescafe was searching for a cool way to reveal its newly designed coffee tin, so it came up with a creative Facebook campaign that traded beans for ‘likes.’

First, they took a picture of a glass container containing nothing but the new Nescafe tin. Then they took the same photo after filling the container with coffee beans. They removed coffee beans and continued shooting until the tin was finally revealed. This sequence played out on Facebook based on the number of ‘likes’ they received. Every time a Facebook user ‘liked’ the page, more beans were removed.

After only 22 hours and nearly 5,000 likes, the new Nescafe tin was revealed. This is an interesting example of a creative Facebook campaign that borrows from a well-used “countdown” idea but makes it new again.



Source: prexamples
Readmore: youtu.be



Related Trends:


Pop-Up Portable Coffee Shops
TrendHunter.com/id/106599



War Leader Accident Ads
TrendHunter.com/id/172642



Dreamy Duo Fashion Ads
TrendHunter.com/id/172533



Anti-Aging Beverages
TrendHunter.com/id/57865



Orb-Shaped Coffee Makers
TrendHunter.com/id/71825



Literary Workout Ads
TrendHunter.com/id/173414



Human-Eared Pet Politic Ads
TrendHunter.com/id/172653



Small Biz Brewers
TrendHunter.com/id/142714



Fashionable Voting Campaigns
TrendHunter.com/id/172528




Copyright © TREND HUNTER Inc.. All Rights Reserved.