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Since sites like Twitter, Facebook and Google+ are the way of the future when it comes to communication, it’s important for businesses to analyze corporate social media use.
By looking at social media use and the trends within it, we can gain valuable insights into which companies are embracing this shift in communication and marketing and which ones have some work to do. This infographic on corporate social media use ranks the top 20 corporations based on an amalgamation of data from Twitter followers and Facebook fans. Topping the list is Facebook itself, which is kind of a no brainer. Other notables include Coca-Cola, MTV & Disney.
The corporate social media use infographic also gives us additional stats on companies that didn’t make the cut, categorized by industry.