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Core Values in Business
Simon Sinek Details the Importance of Trust in a Corporate Culture Speech

By: Sarah Moore (Star) Jun 28, 12

The importance of embracing trust and similar core values on a company-wide level is presented in Simon Sinek’s powerful corporate culture speech.

Documenting the importance that collaboration and camaraderie play in the operation of a successful workplace, the speaker explains that without knowing people one can never know their business—nor can they innovate or make new discoveries.

Sinek argues that surrounding oneself with those who share similar values and beliefs will help both parties to grow and evolve by promoting one’s own strengths and learning from the strengths of others.

The takeaways garnered from the presenter’s corporate culture speech are indicative of the parallels that exist between effective social interaction and prosperity in the business world. By knowing and trusting those that one works with, not only will the company flourish, but the individuals associated with said company will as well.


Source: youtube
Readmore: startwithwhy

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