| Emailthis TrendEmail | Full Article (TrendHunter.com/id/137517)

Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking

By: Amelia Roblin (Superstar) Jan 5, 12

Especially as far as 20-somethings go, the words “drinking” and “game” go very well together. It is perhaps surprising then that this Corona Board Game concept has not been used previously as an added attraction for alcohol packaging.

Designed by John-John Skoog, this pale ale pastime contributes no extra bulk to the existing components of the six-pack wrappings. Once you remove each bottle of Corona Extra, the box can be folded out to reveal an illustrated path with a distinguishable start, finish and challenge squares along the way. In the Six-Pack Board Game, bottle caps become the game pieces and a clever smartphone app provides dice and task cards once you’ve scanned the carton’s QR code.

Source: packagingoftheworld
Readmore: johnjohnskoog

Related Trends:

Ballistic Missile Branding

Cracked Flask Branding

Honeycomb Booze Branding

Underrated Booze Branding

Doodled Booze Branding

Corked Beer Branding

Crisp Beer Branding

Pill Bottle Beer Branding

Playful Translation Packaging

Copyright © TREND HUNTER Inc.. All Rights Reserved.