| Emailthis TrendEmail | Full Article (TrendHunter.com/id/137517)

Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking


By: Amelia Roblin (Superstar) Jan 5, 12
{SummaryTitle}

Especially as far as 20-somethings go, the words “drinking” and “game” go very well together. It is perhaps surprising then that this Corona Board Game concept has not been used previously as an added attraction for alcohol packaging.

Designed by John-John Skoog, this pale ale pastime contributes no extra bulk to the existing components of the six-pack wrappings. Once you remove each bottle of Corona Extra, the box can be folded out to reveal an illustrated path with a distinguishable start, finish and challenge squares along the way. In the Six-Pack Board Game, bottle caps become the game pieces and a clever smartphone app provides dice and task cards once you’ve scanned the carton’s QR code.



Source: packagingoftheworld
Readmore: johnjohnskoog



Related Trends:


Ballistic Missile Branding
TrendHunter.com/id/118830



Cracked Flask Branding
TrendHunter.com/id/117061



Honeycomb Booze Branding
TrendHunter.com/id/130120



Underrated Booze Branding
TrendHunter.com/id/127205



Doodled Booze Branding
TrendHunter.com/id/127685



Corked Beer Branding
TrendHunter.com/id/125123



Crisp Beer Branding
TrendHunter.com/id/111118



Pill Bottle Beer Branding
TrendHunter.com/id/111636



Playful Translation Packaging
TrendHunter.com/id/111243




Copyright © TREND HUNTER Inc.. All Rights Reserved.