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There are a million and one creative ways to brand a unique business, and the Cookies Kitchen & Bar image demonstrates how clever literal merchandising can appear to any critic.
Responsible for the delectable design of the restaurant’s paper product branding is Onthetable. The firm worked with the very utensils used to eat food, creating a palatable profile for the Italian establishment that would give future and regular customers a treat for the eyes as well as the tongue.
Spoons, forks and knives have been rendered as elegant sketches of eclectic and fine silver dinnerware. Forming handouts, business cards, and even decorating placemats and menus, the cultured cutlery motif rings with a subtle sophistication and a simple visual iconography. The Cookies Kitchen & Bar image leads culinary connoisseurs to the savory source in the way that a fork leads a meal to your mouth.