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Lindner, Poland’s largest casket manufacturing company, is challenging the death grip Italian coffin maker CofaniFunebri has exerted on coffin calendars - the promotional corseted casket calendars that feature caskets and sexy women. The European rivals have aroused passions with their scantily clad calendar models in proximity to their respective company’s finely made coffins.
The juxtaposition of images is too much for some who claim that the promotional calendars are undignified and insensitive.
Linder’s managing director defended the advertising. “I don’t believe that sex alongside death is shocking and offends people who have just lost someone close to them,” he said. “I produce coffins. I could produce furniture or something else. But I don’t. And this is a good coffin. I decided on such advertising because I wanted people to know about our brand. That’s it.”