| Emailthis TrendEmail | Full Article (TrendHunter.com/id/157754)

Solidifying Brand Recognition
Brad Davis' Consumer Behavior Keynote Explains Buying Patterns


By: Sarah Moore (Star) Jun 22, 12
{SummaryTitle}

With the influx of corporate branding that customers are inundated with every day, this consumer behavior keynote from Opus Bank’s Chief Marketing Officer Brad Davis helps to decipher what makes a particular brand stick out in someone’s mind.

The speaker presents the theory of ‘neuroeconomics’ whereby he explains that 95 per cent of consumer buying happens on a subconscious level. While rational decision making does play a factor in consumption patterns, more often than not a consumer makes a decision regarding what product or provider to choose based on a gut feeling.

In this consumer behavior keynote, Davis asserts the fact that decision-making is based more on the provider than the product. If the provider can eliminate any negative attributes associated with the decision process and assert the fact that they truly care about their customers, they can then create value and retain customer loyalty.



Source: youtube
Readmore: jbraddavis



Related Trends:


The Future of Marketing
TrendHunter.com/id/157521



Marketing a Quality of Life
TrendHunter.com/id/157275



Selling a Lifestyle
TrendHunter.com/id/154056



Whimsicality of Consumer Behavior
TrendHunter.com/id/157316



Experience-Driven Consumers
TrendHunter.com/id/154964



Gaming as a Marketing Tool
TrendHunter.com/id/157326



Appeasing Consumer Desires
TrendHunter.com/id/154974



Technology Aided Innovation
TrendHunter.com/id/157539



Placing Bets on Consumer Action
TrendHunter.com/id/157330




Copyright © TREND HUNTER Inc.. All Rights Reserved.