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Some people are very passionate about their sports, and Italian portal La Gazzetta dello Sport uses that idea in their new ad campaign.
Images with people who got a bit physical with their computers are coupled with the ad copy, â€œDid you fight with your computer? Computer Io Posso. The course to make it up with your Computer.â€
The ads were photographed by Giovanni Pirajno for ad agency Mccann Erickson.