| Emailthis TrendEmail | Full Article (TrendHunter.com/id/134602)

Digitally Made Models
H&M Website Uses Completely Computer-Generated Models


By: Katherine Vong (Superstar) Dec 6, 11
{SummaryTitle}

While some retailers are using Photoshop to perfect their models’ existing bodies, H&M is creating entirely new bodies from scratch. Swedish tabloid Aftonbladet recently revealed that H&M uses computer-generated models on its website. Apparently, every body on the site is completely virtual, with real models’ heads added onto the digitally made body afterward.

Although you might be quick to conclude that H&M’s computer-generated models are about creating perfect (and perhaps unrealistic) body shapes, the company is quick to counter the notion. “We are doing this to show off the garments,” H&M says. “This is done for all garments, not just underwear. It applies to both women’s and men’s clothing.”

Regardless of whether the practice of using computer-generated models promotes better clothing displays or furthers body image issues, it still has the advantage of being cheaper than putting together a real photo shoot. Thus, perhaps other clothing brands will follow H&M’s lead.



Source: styleite
Readmore: jezebel



Related Trends:


66 Hot H&M Innovations
TrendHunter.com/id/132820



100 Vivacious Versace Features
TrendHunter.com/id/130697



84 Edgy Anja Rubik Editorials
TrendHunter.com/id/132459



Freaky Marionette Fashion Ads
TrendHunter.com/id/131563



Silky Bedroom Shoots
TrendHunter.com/id/133532



Mountainside Winter Style
TrendHunter.com/id/133235



Music Legend Loungewear
TrendHunter.com/id/134101



Parking Lot Lookbooks
TrendHunter.com/id/133301



Designer Diffusion Extensions
TrendHunter.com/id/133202




Copyright © TREND HUNTER Inc.. All Rights Reserved.