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The Colsubsidio Book Exchange campaign is simple and direct. It features papercraft silhouettes of iconic storybook characters such as Harry Potter, Snow White and Little Red Riding Hood. Although these simple cutouts do not necessarily elaborate on the print ad’s tag line, “Come with a story and leave with another,” it does show what literary treasures people can potentially walk away with.
Conceived and executed by Lowe / SSP3, an ad agency based in Bogota, Colombia, the Colsubsidio Book Exchange campaign features minimal posters that were art directed by Andres Lancheros, Guillermo Siachoque and Sebastian Pelaez with creative direction by Gustavo Marioni and Carlos Camacho. By relying on such basic imagery, the campaign illustrates how timeless and prevalent these particular tales are, invoking a nostalgic attachment in viewers.