Big Mouth Advertising
The Colgate Pizza Box is an In-the-Box Advertising Campaign
By: Summer Luu
Jan 19, 11
If you’re ordering a pizza in France, be warned that you may be overwhelmed by a mouthy Colgate Pizza Box.
Colgate is trying to market its night formula toothpaste to the French. Making use of the space underneath the Colgate Pizza Box’s cover, this branding campaign is an eyeful of the inside of a mouth. I guess if you’re usually worried about pizza breath, you might as well be worried about your teeth too.
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