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Coke has released their Coke Slim cans all over UK. The Coke Slim is being directly targeting at young women, the idea being the design being that it can easily fit inside the purse. Women don’t want to sacrifice the space they would store their makeup, gadgets and other essentials, but they’re also not willing to skimp on their daily Diet Coke fix which is what makes the skinny packaging so appealing.
The cans look sleek in their print too as they’ve got funky designs and an ultra gloss coating on them.