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The Coiff Your Success 2 ad campaign appears to promote an art exhibit. The looks featured in each print ad look like wearable sculptures rather than actual hairstyles. Nevertheless, they simply illustrate the colorfully creative ‘dos people can get if they visit this particular hair salon.
Conceived and executed by Komet, an ad agency based in Switzerland, the Coiff Your Success 2 ad campaign state such tag lines as, “Celebrate Your Hair,” “Color Your Style” and “Clear Up Your Head.” These are accompanied by styles that illustrate their meaning in a fun and contemporary way.
The Coiff your Success 2 ad campaign was imaginatively art directed by Roland Zenger with creative direction by Thom Pfister, copy by Antonia Bekiaris and graphic design by Tamara Janes. It was shot by photographer Beat Schweizer.