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Daydreaming happens a lot during the day and sometimes all it takes to get rid of it is a hot cup of coffee; the coffee print campaign by Leo Burnett ad agency for Green Cup Coffee showcases that idea beautifully in its print campaign.
Art has always been exploited in the marketing world, but it’s oftentimes not executed properly, which leads to an ad that’s just confusing. The ‘Bye Bye Daydreams’ campaign for Green Cup Coffee showcases perfectly how to get a brand’s message across. The message of daydreaming being dispersed with one cup of coffee is a great way to showcase how powerful the Green Cup Coffee is, but it also destroys a person’s creative thinking at the same time.