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Cultural Beverage Branding
These Coffee Cups by Alex Litovka Embrace Stereotypes


By: Jana Pijak (Superstar) Apr 15, 13
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These coffee cups by Alex Litovka find humor in common cultural stereotypes. The graphic designer presents this clever packaging concept that is made up of three cultural coffee cups shaped to resemble popular iconography that is associated with each depicted nation.

Created to resemble individuals, these coffee cups are dressed in stereotypical garb associated with Mexican, English and Dutch nations. While a moustached sombrero-wearing brew cup represents the Mexican culture, a uniformed cup sports traditional British law enforcement attire. Lastly, a braided feminine form embodies a Dutch coffee cup that also features pouty red lips.

Though they embrace stereotypes, these cleverly designed coffee cups by Alex Litovka fail to take themselves too seriously and find humor in popular representations of the three chosen countries.



Source: inspirefirst
Readmore: behance.net



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