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The Coca Cola Tribute to Fashion charity project has been resurrected to once again raise money for the victims who survived the devastating earthquake in Abruzzo, Italy back in 2009. A concerted effort between this prominent soda company and distinguished fashion designers including Rosella Jardini (Moschino), Donatella Versace, Angela Missoni, Alberto Ferreti, Consuelo Castiglioni, Anna Molinari (Blumarine) and Etro, this initiative also brings awareness to the suffering that is still taking place.
Recently showcased at the Milano Fashion Centre, the Coca Cola Tribute to Fashion charity project features true works of art. From Moschino’s ladybug-like frills to Versace’s Malibu Barbie theme, each bottle has a certain cheeriness. Feminine, fashionable and fun, they each represent the designer’s unique style and persona.