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In celebration of Coca-Cola’s 125th anniversary, Istanbul-based creative agency Antilop has created the Coca-Cola Future Room, an immersive digital experience and installation at Santralistanbul, a modern art museum in Turkey.
The Coca-Cola Future Room comprises a 90-square-meter space with a 270-degree projection installation at Santralistanbul’s Galeri 1, allowing museum visitors to experience the Coca-Cola brand in a visual and digitally immersive way. The installation, which runs for four and half minutes, showcases Coca-Cola’s history as a brand with vibrant images and videos featuring the beverage company’s logos, customers and more. The experience ensures visitors are surrounded by Coca-Cola, and thus makes for an interesting way to celebrate the brand’s rich history and global reach. Watch the video here to see the installation in action.