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Currently on display at the El Condado shopping center in Quito, Ecuador, is the Coca-Cola Cascada exhibit, a giant 52-foot-tall digital fountain that provides an innovative and interactive 3D experience.
Nexus Interactive Arts, a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain—no special glasses required.
What’s more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain—their movements actually the way the water falls—as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer.