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Looking to spice up it’s summer campaign and inject a little bit of underground fashion culture, the Coach ‘Summer in the City’ Lookbook is shot and styled to appear rather candid in nature. Shot by infamous street style photographer Scott Schuman AKA The Sartorialist, the Coach ‘Summer in the City’ Lookbook features obscure angles and unexpected portraits that are capture across the spectrum of a summer in New York City.
Feeling natural, but in actuality quite manufactured, the Coach ‘Summer in the City’ Lookbook takes a nod from street style made famous by bloggers around the world and expands it into the macro landscape of mainstream fashion. While some might dismiss the Coach ‘Summer in the City’ Lookbook as an example of fad fashion photography, the final product is indeed beautiful and helps push back against harshly structured fashion campaigns.