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Clay Christensen is the author of several books on the topics of innovation of social issues, education and health care, and is currently a Professor of Business Administration at Harvard. He discusses where the next big opportunities in business lie and how to go about identifying them.
Christensen argues that health care will be at the front line of innovation as the Boomers age, with marketers shifting their focus to this aging demographic. There is an excellent opportunity for non-consumers to come into the market and make things affordable and accessible. Demand in the health industry is robust and ready for disruptive innovation, says Christensen.
An interesting dynamic of the argument is the potential inclusion of crowd sourcing in the R&D efforts of healthcare institutions. The inclusion of the generational demographic in innovative steps forward could allow funding to be spent on more technical aspects of the company.