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These clever cigarette ads by the CNCT national commitee against tobacco aims to visually demonstrate the huge weight that smoking can cause on individuals.
Smokers often recognize the serious side effects that smoking tobacco can cause on their health, but sometimes a hypothetical situation needs to be shown more visually in order to get the message across. This print advertisement showcases individuals dragging life-size cigarettes with them on their backs and down the steps. The message behind this visually stimulating image is meant to portray the heavy impact and burden that smoking tobacco can cause on your everyday life.
This creative anti-tobacco print ad effectively demonstrates both the financial and physical burden that smoking can cause on individuals.