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The Cicero Magazine Pencilhead ad campaign centers around a pretty clever and creative concept. As though inspired by Dalton Ghetti‘s pencil lead art, it focuses on portraits of political leaders such as President Barack Obama, which have been impressively sculpted into the lead of a pencil. What is more impressive is that those portraits are pretty accurate.
Art directed by Felipe Curry, the Cicero Magazine Pencilhead ad campaign tagline, ‘Politics directly from the source,’ was copy written by Augusto Moreno dos Anjos. As the most well-known magazine for politics in Munich, Germany, Cicero needs to let their readers know they are getting inside knowledge about what is happening around them domestically and internationally.
German artist Ragna ReuschKlinkenberg carved the pencils seen in the Cicero Magazine Pencilhead ad campaign.