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Our children are our future; with that in mind, messages like that sent in the China Poverty Alleviation ad campaign are extremely important. In order to nourish, encourage and enlighten the next generation, it is important to show them that anything is possible, that they can reach for the moon and fall among the stars, so to speak.
Conceived by Beijing-based ad agency Cheil, the China Poverty Alleviation ad campaign centers around the slogan that states, “With your support, every child can be a president.” To illustrate this idea, they pair it with images of children on dollar bills.
The China Poverty Alleviation ad campaign was art directed by Shengxiong Chen and Qianli Ma, illustrated by Yuehui Tang and photographed by Yang Zhao.