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While the vibrant colors and tribal patterns of African fabrics would be enough inspiration for any fashion line, the Chichia London AW13 collection draws on something inherently deeper: communication. It is greatly influenced by the way local women from East African Khanga used pieces of khanga cloth to send messages to one another.
Tanzanian designer Christine Mhando dubbed the Chichia London AW13 collection, ‘Project Gauni.’ A beautiful blend of traditional and alternative cultures, the line is fit for the modern woman looking to add vibrant and colorful pieces to her wardrobe. In fact, the Chichia London AW13 collection offers the perfect outfits to transition from summer into fall, especially when if worn by bold women looking to make a statement.